Why is the custom rod so important to the tournament, professional, or weekend angler?.....Fishing is more fun with a competitive edge and it starts with a custom built rod.Our custom rods start with a quality blank. Each blank is individually splined, (to find the natural bend for proper guide placement). The guides are double over-wrapped and coated to provide maximum strength. We thread-wrap by hand to incorporate your personal design and color.

Since taking over the shop from Fred Heidi in 1984, Bill Buckland has strived to maintain the expert craftsmanship and integrity that he built into his rods during the 30 years he owned the business “to build rods to the highest standard possible.”You don’t just order a rod, you work with the rod builder directly. It is important to discuss line sizes, grips, butts, what you’ll be using, as well as where you’ll be fishing. We will also need to know what type of fish you’ll be angling for.Bill Buckland builds IGFA rods from 2# - 130#, plus the 180# “tuna sticks,” stand-up, and wire line rods. Bonefish, tarpon and fly rods are also available.

Since we have the reputation of a master, world renowned, custom rod builder to maintain (Fred Heidi) we strive to build rods to the highest standards possible and we are proud to say “We did it.”These exceptional rods will be your favorite fishing companion and one of your most prized possessions.